Rainbow Road Raceway is an interactive art experience. gBike and eatART collaborated to create this project: an adaptation of a classic video game, made into a real life-sized adventure.
Rainbow Road Raceway is comprised of the racetrack: a 160 meter-long, rainbow LED lit circuit; a large viewing platform in the shape of a castle that doubles as a dance floor: the blown-up copy of the 2013 “Another Castle;” and 7 electric trikes for one to race with! These vehicles respond to power-ups and obstacles; they speed up, they slow down and they even change colours depending on the encounter.
The project was successfully brought live to Burning Man in 2017. It is currently looking for more grounds to cover.